Welcome to today’s episode! I’ve been working on a brand new
project with Keller Williams real estate focusing on lead
generation. This has led me to today’s topic, which is
FOUR KEYS TO EFFECTIVE COLD-CALLING:
Stop calling it “cold-calling!” Instead of
the negative connotation, let’s call it PROSPECTING. It
basically means looking for new people with whom to do
Have a good list. This can be a random list,
a targeted list, or a database of clients.
Use a good script with a legitimate reason for
calling. This begins with a good referral or third
party endorsement, has a clear purpose, asks a good question, and
ends with a clear objective.
Have a big WHY. The WHY includes the
financial reward for what we do, the freedom to grow and build, and
the ability to make a difference for others.
Listener Question of the Week: I have a
meeting with a client that I want to do business with in a couple
of weeks. I’m excited about it, but I know he buys from a
very strong competitor in our marketplace. How do I get past
that obvious hurdle?
Quote of the Week: “Become the person who
would attract the results you seek.” ---Jim Cathcart